VIRTUAL ASSISTANT CASE STUDY

SESTEK DELIVERS TURKEY’S FIRST SMART ASSISTANT

THE CUSTOMER

Turkey’s largest household appliances manufacturer Arcelik is active in more than 100 countries. Generating more than 1 billion USD revenue, the company employs more than 20K people and operates in more than 4500 stores in Turkey.

THE PROBLEM

Arcelik was planning to develop a smart assistant to engage with customers, but they wanted to present a voice-enabled assistant available in 3 languages; Turkish, English, and Arabic. Finding a technology vendor with expertise in all of these languages was a challenge.

THE SOLUTION

With 20 years of experience in conversational technologies like speech recognition, natural language processing (NLP) and text-to-speech (TTS), Sestek had risen to the occasion

asista mini

Turkey’s First
Smart Assistant:
Asista

quote-leftFrom day one, Sestek shared our excitement in the development of Asista, the first Turkish speaking smart assistant in the world. During this journey, Sestek proved that they are not only a technology solution provider but more importantly, a reliable partner. We are extremely happy and satisfied working with Sestek.

CHIEF INNOVATION OFFICER
ARCELIK

The Results

UNDERSTANDS
NATURAL SPEECH
IN TURKISH, ENGLISH
AND ARABIC
INTEGRATES WITH
HOME
APPLIANCES
AROUND-THE-CLOCK
CUSTOMER
SERVICE
arcelik-logo-case-study

Arcelik is the leading household appliance company in Turkey, no:3 ranked in Europe, and globally known for its Grundig and Beko brands. Arcelik owned by Koç Holding, Turkey’s largest industrial conglomerate.

ABOUT VIRTUAL ASSISTANT

Virtual Assistant enables brands to understand and answer the needs of their customers through an intelligent and intuitive conversational interface. Using natural language processing (NLP), Virtual Assistant provides customized responses to customers’ needs. They provide immediate service 24/7 without increasing the operational costs of the live workforce.