VIRTUAL ASSISTANT CASE STUDY
SERVING CUSTOMERS 24/7 WITH VIRTUAL ASSISTANTS
Groupama, a French insurance and pension company is the 2nd largest mutual insurer in the world and has been operating in Turkey since 2009.
Groupama aimed to minimize customer waiting times and increase customer satisfaction by providing 24/7 service through web and IVR channels without increasing its operational costs.
Groupama developed the digital assistant called GUPI in collaboration with Sestek. Thanks to Sestek’s Conversational AI solutions, Groupama customers now can self-serve by interacting with GUPI as if they are talking to a live agent 24/7.
Not only for our customers but also for our partners [brokers], we want to be accessible 24/7 and be able to respond to their inquiries fast. With the virtual assistant we developed with Sestek, we are improving the experience of our whole ecosystem.
CHIEF TECHNOLOGY OFFICER
Groupama is a French insurance group headquartered in Paris with operations in 12 countries. The company is active in Turkey since 2009 and continues its progress with its constantly improving practices, quality management system, people-oriented approach, and business continuity policy.
ABOUT VIRTUAL ASSISTANTS
Virtual Assistants enable companies to listen, understand and answer customers’ needs through an intelligent and intuitive conversational interface. Using Conversational AI, Virtual Assistants lead result-focused conversations with customers, provide them 24/7 self-service, and help decrease companies’ operational costs.