Head of Product Marketing and Strategy

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Job Title: Head of Product Marketing and Strategy

About the Role: Join SESTEK as our Head of Product Marketing and Strategy to take a pivotal role in defining and promoting our innovative products in the market. This role is ideal for a Native English speaker who excels in strategic planning, market analysis, and possesses excellent communication skills. If you have a passion for product marketing and a drive to excel in a dynamic environment, this position is tailor-made for you.

About Us: Sestek, a globally recognized technology company, specializes in Conversational Solutions that empower organizations to be data-driven, enhance efficiency, and offer superior customer experiences. Our AI-driven solutions are developed by a team of over 100 engineers specializing in text-to-speech, speech recognition, natural language processing, and voice biometrics technologies. As part of Unifonic, a leading Communications Platform as a Service (CPaaS) provider, we have grown into an international organization with over 500 young and dynamic team members.

Key Responsibilities:

  • Product Strategy Development:
    • Formulate and implement comprehensive product marketing and strategy.
    • Partner with executive leadership to align product strategies with business goals.
    • Conduct thorough market research and competitor analysis.
  • Go-to-Market Planning:
    • Lead the creation of go-to-market strategies for new products, focusing on target audience, positioning, and messaging.
    • Collaborate with various teams to ensure successful product launches.
  • Product Positioning and Messaging:
    • Define and articulate product value propositions for diverse market segments.
    • Craft compelling messaging to distinguish our products in the market.
  • Customer Insights:
    • Analyze customer feedback and market data to refine product strategies.
    • Work with sales and customer support to understand customer preferences.
  • Collaboration with Sales and Marketing:
    • Support the sales team with tools and materials for effective product promotion.
    • Partner with marketing for the creation of impactful marketing materials.
  • Product Launches:
    • Coordinate and execute product launch strategies.
    • Develop tactics for product adoption and customer engagement.
  • Metrics and Analysis:
    • Set and monitor key performance indicators (KPIs).
    • Utilize data to assess and refine marketing strategies.
  • Cross-functional Leadership:
    • Lead a team of product marketers, promoting collaboration and innovation.
    • Ensure alignment between marketing strategies and product features.
  • Industry Thought Leadership:
    • Represent the company as a thought leader through industry events and content creation.
  • Regulatory Compliance:
    • Stay updated on AI product-related regulations and ensure compliance in marketing strategies.


Ideal Candidate:

  • Bachelor's degree required; a Master’s in computer engineering, marketing, business administration, or communications is a plus.
  • Over 10 years of experience in product marketing, with a strong emphasis on AI and voice technologies.
  • Deep understanding of natural language processing, speech recognition, and machine learning.
  • Proficient in data analysis, with an ability to glean insights from user behavior and market trends.
  • Familiar with software development processes and effective collaboration with engineering teams.


At Sestek, we believe in the power of diversity, and inclusive organizational culture. All candidates are considered equally regardless of their race, religion, color, age, sex, sexual orientation, gender identity or expression, national or ethnic origin, marital status, family status, disability, genetic characteristics.

If you would like to know more about our culture, please feel free to visit our LinkedIn Page.


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**Please make sure that the CV you submit does not contain special categories of personal data (referencing race, ethnic background, political opinion, philosophical belief, religion, sect or other beliefs, outward appearance, subscription to an association or union, health, sexual life, conviction, and security measures about you). We kindly ask you to ensure that your CV does not include any personal data that you prefer not to process and that you do not attach any files that contain personal data. **

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