Webinars Jun 16, 2026 · 1 min read

Opus Research Unpacks How SESTEK and Zorlu Leverage AI to Transform CX

Enterprise AI market pitches are often full of theoretical capabilities and demos that fall apart under real production workloads. At SESTEK, we believe in a different standard: we prove value before we claim it.

Opus Research Unpacks How SESTEK and Zorlu Leverage AI to Transform CX

Enterprise AI market pitches are often full of theoretical capabilities and demos that fall apart under real production workloads. At SESTEK, we believe in a different standard: we prove value before we claim it.

 

In this webinar, SESTEK joins Opus Research, which recognized SESTEK as a global leader in its 2025 Conversation Intelligence Intelliview Report, and Zorlu Holding to showcase what production-grade Agentic AI looks like at enterprise scale.

Discover how one of Turkey’s largest conglomerates moved beyond pilot stagnation to deploy live Agentic AI solutions across voice, chat, and WhatsApp, delivering measurable business outcomes at scale.
 

Key Takeaways from the Discussion:

  • Moving from Pilot to Production: How Zorlu Holding successfully navigated an operating model that filtered 362 initial AI use cases down to high-impact, production-grade deployments, avoiding the common "proof-of-concept trap."
  • Real Business Outcomes: A deep dive into Zorlu’s real-world results using SESTEK's technology, including resolving 65% of Level-1 support and fault inquiries completely without a human agent.
  • The Power of 100% Coverage: Moving from manual sampling of just 4% of customer service interactions to analyzing 100% of calls with SESTEK's Conversation Intelligence to uncover root causes and drive product and service improvements.
  • The Closed-Loop CX Advantage: How automation (Agentic AI) and intelligence (Conversation Intelligence) natively integrate under a single architecture to ensure enterprise compliance, strict AI governance, and automated quality management.

 

 

Presenters:

Derek Top – Research Director & Principal Analyst, Opus Research

Burak Aydın – Technology and Defense Ventures Group President, Zorlu Holding

Yalım Eriştiren – Managing Director, North America, SESTEK

 

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