Turkey's Apparel Industry E-Commerce Survey 2021 (In Turkish)

The pandemic shifted customer preferences towards e-commerce channels drastically and apparel brands with established e-commerce operations took advantage of this momentum. We surveyed 30 decision-makers from the apparel industry to evaluate their awareness about customer service approaches and the use of AI-based technologies in the e-commerce channel.

The results show that economic slowdown, increasing costs, and sustainable profitability continue to be among the industry's top concerns. Sestek's Sales Manager Selin Özbalmumcu and NİCE Medya's Chief Editor Eylem Gun discussed the survey results in this webinar.