Koçtaş Elevates Efficiency with Conversational IVR

Koçtaş, a leader in the home improvement retail industry, aimed to enhance the customer experience by implementing the Conversational IVR solution at its call center, maximizing operational efficiency and customer satisfaction.
%75
calls handled by the conversational IVR
%60
customer Requests resolved by virtual agents
Industry
Home Improvement Retailing
Company size
Enterprise
Gradient quotation mark icon
“SESTEK's AI Agents solution has contributed to Koçtaş's efforts to convert separate and integrated solutions to become omnichannel. As a result, the ratio of self-service transactions to incoming calls has increased by 15%. This means increased customer satisfaction and decreased workload for agents."
Head of Customer Experience and Process Development

The Challenge

Koçtaş, with wide product range and high customer call traffic, faced challenges in providing fast and efficient customer responses. Traditional call center solutions were insufficient to meet the increasing demands, and decreasing service quality. Additionally, the limited working hours of agents made it difficult to offer 24/7 service. To enhance customer satisfaction and ensure operational efficiency, a faster and more personalized solution was needed.

The Solution

Koçtaş, to accelerate its customer service processes and increase self-service rates, implemented the conversational IVR solution at its call center. This solution provided fast and effective processes to handle high customer demand. At its core, SESTEK AI Agents technology successfully handled large portion of incoming calls and the customer inquiries were addressed without interruption. Thanks to self-service capabilities, most customer requests were resolved without the need for live agents. The ability to offer 24/7 service allowed customers to manage tasks such as order status checks or order cancellations any time of day.

Company name
Koçtaş
Company size
Enterprise
Pain point
Slow customer response times
Sestek product used
AI Agents
About company
Established in 1955, Koçtaş is Türkiye's leading home improvement retailer, operating 250 stores and digital platforms nationwide. With a product range exceeding 1 million items, the company employs over 3,000 people and serves nearly 12 million customers each year.
Share
Summarize with AI

More success stories from SESTEK

Beko Hits 70% autonomous call resolution with SESTEK Agentic AI

A global leader in home appliances and consumer electronics, Beko, manages high volumes of customer service calls across multiple markets every day. With SESTEK's Agentic AI, Beko built a scalable model that automates routine calls while keeping the human touch that defines its service.
Read more

ING TURKEY Boost Sales by Agent Performance Analytics

Using Agent Performance Analytics, ING Turkey monitored and analyzed 100% of all customer conversations and gained valuable insights to improve both customer experience and agent performance.
Read more

Groupama Serves Customers 24/7 with GUPI The Virtual Assistant

GUPI meets 1 out of every four customer requests at Groupama. While this automation solution reduces the additional workload of the agents, it ensures customer satisfaction by providing accurate information faster.
Read more

How Hepsiburada Increased QM Efficiency at Call Center

As a leading e-commerce company in Turkey, Hepsiburada brings together more than 200 million product varieties in over 30 categories. Hepsiburada implemented SESTEK’s Automated Quality Management to improve agent performance for a customer-centric approach at the call center.
Read more

How Yapı Kredi Classifies Customer Requests in Under 1 Second

Yapı Kredi's contact center handles 30K customer notifications every month from various service channels, and the classification of these requests done manually by the complaint management unit is not an effective task. With the implementation of SESTEK’s AI technology, this process is automated, resulting in substantial time savings for the business unit and enabling them to focus on more complex, customer-centric issues.
Read more

TEB Increased Call Completion Rates By Voice AI Agent

Formerly, a BNP Paribas Joint Venture, Turkish Economy Bank (TEB) is one of Turkey’s oldest financial institutions. TEB needed to increase the efficiency of its customer interaction center with more than 500 agents. They were looking for automation solutions to help agents with the high volume of incoming calls.
Read more

Leading E-retailer Maximized Call Center Performance with Speech Analytics

Teknosa leads the technology retail sector in Türkiye with a diverse range of products, from electronics to home appliances, delivering innovative, customer-focused services. Teknosa enhanced its call center performance by using speech analytics and automated quality management (AQM) solutions.
Read more

Concentrix Increased Call Quality with Speech Analytics

Concentrix is one of the largest business process outsourcing (BPO) companies in the world. The company was looking for solutions to help increase the call quality at its contact center.
Read more