How CIGNA Call Center Increased Sales Using Analytics

Health, life and pension insurance company Cigna TR wanted to monitor, analyze, and improve the performance of its call center. For this effort, they needed to monitor all customer interactions, analyze them, and score them for QM (Quality Management) procedures objectively. Using speech analytics, they achieved their targets.
48%
increase in sales
90%
increase in sales agent performance
Industry
Insurance
Company size
Enterprise
Gradient quotation mark icon
"SESTEK's Speech Analytics analyzed 100% of all customer‑agent calls and helped us identify areas of improvement for our agents. With the help of actionable insights, we achieved significant improvements in their performance."
Chief Operating Officer

The Challenge

Trying to monitor, analyze, and score all customer interactions is not an easy task because of the vast amount of interaction data. Cigna could only evaluate 5% of all interactions manually. They were missing a major part of the information and trying to build a training strategy with limited insight.

‍

The Solution

Using SESTEK's Speech Analytics, Cigna monitored and evaluated 100% of customer-agent interactions at its contact center. Using root cause analysis feature, they were able to pinpoint granular differences between top-performing agents and the rest. Establishing customized training sessions according to the insights provided enabled the call center to improve telesales operations significantly.

Company name
CIGNA
Company size
Enterprise
Pain point
Limited interaction analysis
SESTEK product used
Analytics
About company
Cigna TR is a pension and life insurance company, which was formed in partnership with QNB Finansbank and the world’s largest insurance company, Cigna Global in 2012. Currently, the company focuses on health, life and pension insurance verticals.
Share
Summarize with AI

More success stories from SESTEK

Beko Hits 70% autonomous call resolution with SESTEK Agentic AI

A global leader in home appliances and consumer electronics, Beko, manages high volumes of customer service calls across multiple markets every day. With SESTEK's Agentic AI, Beko built a scalable model that automates routine calls while keeping the human touch that defines its service.
Read more

Zorlu Energy Resolves Nearly 1 in 2 Calls with SESTEK Agentic AI

A leading energy provider, Zorlu Energy manages high-volume electricity distribution operations. With Agentic AI, it built a data-driven model sustaining service quality at 10x call volume while enhancing customer and agent experience.
Read more

TUR Assist Elevated Quality Management with AQM

A leading provider of assistance services in the Insurance, Automotive, and Banking sectors, TUR Assist, enhanced performance evaluation and customer experience with SESTEK’s Automated Quality Management.
Read more

Vestel moves from traditional IVR to Voice AI with SESTEK Agentic AI

One of Türkiye's leading consumer electronics and home appliances brands, Vestel receives thousands of customer requests every day, from faults and installations to service appointments. With SESTEK's Agentic AI, Vestel built a Voice AI Agent that understands natural speech and takes action, resolving routine requests end-to-end while freeing agents to focus on complex, high-value cases.
Read more

How Hepsiburada Increased QM Efficiency at Call Center

As a leading e-commerce company in Turkey, Hepsiburada brings together more than 200 million product varieties in over 30 categories. Hepsiburada implemented SESTEK’s Automated Quality Management to improve agent performance for a customer-centric approach at the call center.
Read more

Koçtaş Elevates Efficiency with Conversational IVR

Koçtaş, a leader in the home improvement retail industry, aimed to enhance the customer experience by implementing the Conversational IVR solution at its call center, maximizing operational efficiency and customer satisfaction.
Read more

QNB Türkiye Strengthened Quality Management with SESTEK Analytics

QNB Türkiye leveraged SESTEK Analytics to enhance quality management across its call operations, enabling faster insights, scalable interaction evaluation, and proactive identification of service improvement opportunities.
Read more

TEB Increased Call Completion Rates By Voice AI Agent

Formerly, a BNP Paribas Joint Venture, Turkish Economy Bank (TEB) is one of Turkey’s oldest financial institutions. TEB needed to increase the efficiency of its customer interaction center with more than 500 agents. They were looking for automation solutions to help agents with the high volume of incoming calls.
Read more